Sending SMS messages to customers and clients has become an essential part of modern marketing and communication strategies. Bulk SMS services enable businesses to reach a large audience quickly and efficiently. However, to ensure that SMS campaigns are successful, it is crucial to comply with the guidelines and restrictions set by mobile network operators in Iraq.

To terminate A2P SMS to Zain Iraq, certain guidelines must be followed.

1. The most crucial aspect is the Sender ID, which must be alphanumeric and should not be generic. Zain will block all A2P SMS messages that do not comply with these guidelines. Hence, it is essential to ensure that the Sender ID used for bulk SMS campaigns is unique and identifies the business or brand accurately.

2. The content of the SMS message must match the Sender ID. This means that if the Sender ID is ‘Google,’ the content of the message should be related to Google. This ensures that customers can easily identify the sender and are more likely to engage with the message. If the content of the message does not match the Sender ID, it is likely to be flagged as spam by the mobile network operator, and the message will not be delivered.

Note:

Maximum 11 characters allowed for SMS Sender ID.

Mobile network operators in Iraq have forbidden certain types of content in A2P SMS messages. These include

1. Adult content,

2. alcohol and tobacco-related messages,

3. gambling, medicines/drugs,

4. political messages, and

5. religious content.

Any SMS message containing these types of content will be blocked, and the Sender ID may be blacklisted, resulting in long-term damage to the business’s reputation.

Marketing SMS messages in Iraq are not subject to timing restrictions or the requirement for an opt-out option. However, businesses must ensure that the marketing message content is relevant to the target audience and does not contain any of the restricted content types mentioned above.

To send SMS messages that comply with these guidelines, businesses must register their Sender ID with the mobile network operator. The registration process requires submitting a Sender ID application to Bulk SMS Iraq, along with supporting documents such as a business registration certificate and a letter of authorization. The approval process can take up to ten working days, and the Sender ID must be renewed annually.

In conclusion, sending bulk SMS messages in Iraq requires complying with specific guidelines and restrictions set by the mobile network operator. The most crucial aspect is the Sender ID, which must be alphanumeric and unique. The content of the message must match the Sender ID, and certain types of content are not allowed. By registering the Sender ID with the mobile network operator, businesses can ensure that their SMS campaigns comply with the regulations and are delivered to the target audience effectively.